Communicate Your Analysis So People React to It
Master Financial Storytelling
A practical method to prepare your message, your story, your visuals, and yourself , so your analysis leads to faster decisions, not longer explanations.
14-Day Money-Back Guarantee
Certificate of Completion
Designed for CFOs, FP&A, Controllers, and Finance Managers
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Who This Program Is For
For finance professionals who already know how to analyse performance
and want to improve how they present it.
Perfect if you work in:
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CFO Office
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FP&A
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Finance Business Partnering
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Controlling
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Strategic Finance
And you often find yourself:
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preparing decks that get too long
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rewriting slides at the last minute
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presenting analysis that leads to more questions than decisions
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explaining variances that don’t land the way you expected
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hearing “Can you repeat that?” more often than you’d like
The program is built for people who want a cleaner, more structured way to present analysis so stakeholders understand what it means and act on it.
Master the skills top CFOs use every day
Prepare a message people react to
Adapt your story to your audience
Build visuals that support your point
Deliver with more ease in meetings
Financial Storytelling Program
The proven 4-step framework built for finance professionals. This program isn’t theory or guesswork, it’s a structured methodology tested with finance leaders. In four practical steps, you’ll learn how to shape complex data into clear stories, build visuals that engage, and present with confidence
4.9
1.250+
Students Trained
STEP 1
What you’ll learn
What you’ll get
Prepare your message
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Getting the signal from the noise
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Challenge the findings
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Crafting the message
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Price Volume Mix Analysis Template
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The 3 What Method Canvas
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Use Case for the whole course
STEP 2
Prepare your story
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Know your audience
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Structure your story
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Prepare alternatives
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Audience Selection Template
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Deductive Storytelling Framework
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Inductive Storytelling Framework
STEP 3
Prepare your visuals
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Slides and Charts design principles
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PowerPoint Advanced Features
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Excel Data Visualizations
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PowerPoint Lab
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5 Management Reports Templates
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6 Data Visualizations Templates
STEP 4
Prepare yourself
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Body Language and Public Speaking
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Stress Management and Questions
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Remote presentations
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Running Master
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Feedback Checklist
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Personalised Feedback
The 4-Step Framework
Course Features & Exclusive Bonuses
Bonuses
6 Data Vizualisations Templates
5 Management Reports Templates
Finance Message Selection Framework
"Know your audience" Framework
Storytelling Running Master
What people say after taking the program
The Full Training Breakdown
54 Videos in 6 Sections
01 - Introduction
1. What is the Financial Storytelling Program?
3. What's in it for you?
5. The 4 Steps of the FSP
2. 5 Main Issues of Finance Presentations
4. 5 Types of Finance Presentations
6. The Use Case - Presentation
Active Learning Keeps You Engaged
Soufyan believes learning should be hands-on and practical, and this is how you'll learn throughout the course
Real-World Use Case
From start to finish, you’ll work with a virtual company so everything you learn feels practical and real.
Test Your Skills
At the end of each section, quick quizzes make sure you’ve truly got the skills before moving forward.
Learn with Games
Learning doesn’t have to be boring. Small games and puzzles make it engaging and fun.
Final Exam & Feedback
Wrap up with a final presentation and get direct, personalized feedback to improve your performance.
Get Started Today, With Zero Risk
14-Day Money-Back Guarantee
5-Hour Course
Certificate of Completion
Language: English
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To train your whole team with financial storytelling,
Contact: soufyan@thefinancecircle.com
Designed and Led by Soufyan Hamid
With 17+ years in Finance, FP&A, and Consulting, Soufyan has trained teams across telecom, digital, and construction industries, working with clients like PwC, Deloitte, Proximus, Holcim, and Bauer Media. He built the Financial Storytelling Program for finance professionals who want to:
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Present results, forecasts, or budgets in a way that’s easy to follow and gets attention
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Build slides for board meetings that highlight what matters and guide decisions
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Deliver messages that make people listen, interact, and take action.
Get Certified or Get Your Money Back
Proven 4-Step Framework
Personalized Feedback
Practical Templates Included
Gamified Learning Experience
This isn’t one of those shiny courses that overpromise and underdeliver. Everything here is built for finance professionals, with methods that are tested in real business situations. No filler, just what actually works.
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