How soon will I get access to the course?

Once you complete the payment, you'll get instant access to the course. Look out for a series of emails from 'The Finance Circle' with activation and enrollment details. Follow the instructions to get started.

I work full-time, what is the expected time commitment?

That’s the beauty of a self-paced course: you can take the time you want or need. I calculated 3 hours of video and around 2 hours of exercises. But it doesn’t matter if you do it in one day (not recommended) or in 2 years (not recommended either). My recommendation, if you accept it, is to attack the 1 section per week

Will my company reimburse me for the course?

Many companies support skill development and may reimburse you for this course. We've drafted an email request to help you ask your manager for reimbursement.

What is your refund policy?

If you don't find the course valuable within 14 days from purchase, we'll gladly refund your full payment. No questions asked

Do I get lifetime access?

YES, for sure. Buy once and you can access the course for life + any update I make to the course for free

What technical requirements are needed for the course?

You'll need Microsoft Excel and PowerPoint (version 2016 or later) for some exercises. If you don't have these, Google tools might work, but we can't guarantee all features. Also, ensure you have a camera and microphone for the final exam.

How can I track my progress during the course?

Our courses are interactive with quizzes, exercises, and games to keep you engaged. The highlight is the final exam: a face-camera presentation of your use case from the training. You'll receive personalized feedback after completing most of the course and passing the quizzes.

Simply send a mail to soufyan@soufbp.com if you have questions about the Financial Storytelling Program and I’ll answer within 48 hour

The Financial Storytelling Program

From reporting the numbers to influencing decisions

The 4-step method I built to go from finance technician to strategic partner. You learn to decide what matters in your analysis, build a story people follow, move beyond the slide template, and present with confidence when the questions come.

14-Day Money-Back Guarantee

Certificate of Completion

Join the Program ($247.00)

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Designed for CFOs, FP&A, Controllers, and Finance Managers

4.9

1.500+

Students Trained

Finance Teams I Trained

Who This Program Is For

For finance professionals who already know how to analyse performance
and want to improve how they present it.

Perfect if you work in:

CFO Office
FP&A
Finance Business Partnering
Controlling
Strategic Finance

And you often find yourself:

You have more analysis than time, and choosing what to leave out feels risky.
Your monthly deck is stuck in the same template, and people stopped looking.
You know the numbers inside out, yet making them interesting for the business is hard.
Before key presentations, you feel the pressure, especially of the hard questions.
You want your analysis to influence decisions, and to be invited earlier.

The program gives you a structured way to present your analysis, so the people in the room understand what it means and act on it.

Finance manager presenting results to a skeptical executive committee.jpg

Build the skills that give finance influence

Decide what matters in your analysis

Build a story the business follows

Design slides beyond the template

Present with confidence under questions

Financial Storytelling Program

The 4-step method I built for finance professionals and tested with finance teams. In four practical steps, you learn to select what matters, turn it into a story the business follows, build visuals that support your point, and present with confidence

4.9

1.500+

Students Trained

STEP 1

What you’ll learn

What you’ll get

Prepare your message

Getting the signal from the noise
Challenge the findings
Crafting the message

Price Volume Mix Analysis Template
The 3 What Method Canvas
Use Case for the whole course

STEP 2

Prepare your story

Know your audience
Structure your story
Prepare alternatives

Audience Selection Template
Deductive Storytelling Framework
Inductive Storytelling Framework

STEP 3

Prepare your visuals

Slides and Charts design principles
PowerPoint Advanced Features
Excel Data Visualizations

PowerPoint Lab
5 Management Reports Templates
6 Data Visualizations Templates

STEP 4

Prepare yourself

Body Language and Public Speaking
Stress Management and Questions
Remote presentations

Running Master
Feedback Checklist
Personalised Feedback

The 4-Step Framework

Course Features & Exclusive Bonuses

Features

3 hours of video course sessions

54 Lessons Divided into 6 Sections

2 hours of Gamified Experience

Personalised Feedback on Final Exam

$247.00

Save..

Bonuses

6 Data Vizualisations Templates

5 Management Reports Templates

Finance Message Selection Framework

"Know your audience" Framework

Storytelling Running Master

What finance professionals say

Join the Program ($247.00)

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The Full Training Breakdown

54 Videos in 6 Sections

01 - Introduction

1. What is the Financial Storytelling Program?

3. What's in it for you?

5. The 4 Steps of the FSP

2. 5 Main Issues of Finance Presentations

4. 5 Types of Finance Presentations

6. The Use Case - Presentation

04 - STEP 3 - Prepare your Visuals

1. STEP 3 - Introduction

3. PowerPoint Lab - CTRL & SHIFT keys

5. PowerPoint Lab - Icons & Visuals

7. PowerPoint Lab - Grouping

9. PowerPoint Lab - Transitions

11. Chart Lab - Bar Chart

13. Chart Lab - Pie Chart

15. Chart Lab - Bullet/Combo Chart

17. STEP 3 - Summary

2. Slides Design Best Practices

4. PowerPoint Lab - Alignment & Distribution

6. PowerPoint Lab - Arranging

8. PowerPoint Lab - Animations

10. Charts Design Best Practices

12. Chart Lab - Line Chart

14. Chart Lab - Speedometer Chart

16. Chart Lab - Waterfall Chart

Active Learning Keeps You Engaged

Soufyan believes learning should be hands-on and practical, and this is how you'll learn throughout the course

Real-World Use Case

From start to finish, you’ll work with a virtual company so everything you learn feels practical and real.

Test Your Skills

At the end of each section, quick quizzes make sure you’ve truly got the skills before moving forward.

Learn with Games

Learning doesn’t have to be boring. Small games and puzzles make it engaging and fun.

Final Exam & Feedback

Wrap up with a final presentation and get direct, personalized feedback to improve your performance.

Get Started Today, With Zero Risk

14-Day Money-Back Guarantee

5-Hour Course

Certificate of Completion

Language: English

$247.00

Save..

Training a team of 3 or more?

Write to soufyan@thefinancecircle.com for team access.

Designed and Led by Soufyan Hamid

Soufyan spent 17 years in finance, from PwC and Deloitte to Proximus, Saint-Gobain and Starwood Hotels, up to Strategic FP&A Director. Today he trains finance teams at companies like Ralph Lauren, Holcim, Ferrero and Roche. He built the Financial Storytelling Program for finance professionals who want to:

Present results, forecasts, or budgets in a way that’s easy to follow and gets attention
Build slides for board meetings that highlight what matters and guide decisions
Deliver messages that make people listen, interact, and take action.